AACA Luncheon: Introduction to Sales Compensation – Building the Foundation

  • March 11, 2025
  • 11:30 AM - 1:15 PM
  • Eclipse di Luna, 4505 Ashford Dunwoody Road NE, Atlanta, 30346

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Introduction to Sales Compensation - 
Building The Foundation


Tuesday, March 11 | 11:30 AM - 1:15 PM


Eclipse di Luna
4505 Ashford Dunwoody Road NE
Atlanta 30346

Sales compensation is one of the most powerful tools for driving sales performance, but designing the right plan can be challenging. In this interactive conversation we’ll break down the fundamentals of sales compensation, answering key questions such as: What is sales compensation? Who should be eligible? What does “good” sales compensation design look like?

As a bonus to our session, we’ll explore how professionals just like you are leveraging AI in their work and in their personal lives, and everyone in attendance will be given a two-week “hall pass” to SalesGlobe’s proprietary SalesGlobe Sage, our AI assistant designed to help you navigate your toughest incentive compensation challenges.

From advanced sales plan designers to those who want to know more about sales compensation principles and how they work, this session is designed to give everyone something new to take back to the workplace.


re you seeing changes in companies’ willingness to offer remote/hybrid work arrangements?  What do you project the next few years will bring with respect to flexibility in the workplace?  Meeting Timing and Agenda: 

  • 11:30-12:00:  Registration and Networking
  • 12:00-12:30: Welcome & Luncheon
  • 12:30-1:00:  Presentation
  • 1:00-1:15:  Q&A & Closing Remarks

Our Speakers


Michelle Seger is a consultant with deep experience in sales effectiveness. She helps organizations worldwide navigate complex sales challenges and identify solutions that work for their business to drive growth.

With a background spanning technology, financial services, and retail, Michelle has led international ventures, managed large-scale sales transformation initiatives, and Artificial Intelligence as an enablement for the sales organization. She is a sought-after speaker, published contributor, and podcast host of Riding the Big Wheel, where she amplifies the voices of women in business worldwide.

Michelle holds an MBA from Emory University and MIT Sloan School of Management "Artificial Intelligence: Implications for Business Strategy" certification.



Gail has over 19 years of experience in Sales Incentive Compensation (B2C and B2B) in which she has helped a broad range of organizations in the design, implementation, and administration of incentive compensation programs.

 Prior to joining SalesGlobe, Gail was at Mattress Firm for over 15 years where she held roles in Sales, Finance & Analytics and Compensation.  As the Director of Compensation, she managed the corporate compensation and annual merit process as well as the sales compensation process and leadership bonus program for over 5,000 people.

Gail earned her Bachelor of Administration, Computer Information Systems from the University of Houston Downtown in 2003 and her Master of Science, Predictive Analytics from Northwestern University in 2015.  She serves with the Atlanta Area Compensation Associate (AACA) as the Board of Director Community Relations and received her World At Work CCP designation in 2019 and CSCP designation in 2024.  Gail is also a Veteran of the United States Navy.


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